Privacy
What happens to your photos
The short answer
Your closet is private to your account and no other user can see it. Photos you add are stored so the app can work with them, and portions are sent to named third-party services — OpenAI, PhotoRoom and Supabase — to classify garments, remove backgrounds and store your data. Clarity Step LLC does not sell personal information. You can delete items, revoke permissions, and request deletion of your account data.
Why this page exists
An app that asks for photographs of your body and your home deserves a harder look than one that does not, and “read our privacy policy” is not a real answer to a reasonable question. The policy is the legally operative document and it is written accordingly. This page is the same information in the order people actually want it.
Where the two differ, the privacy policy governs. If something here is unclear or looks wrong, email support@stylebycher.com and we will fix the page.
What is collected, in plain terms
- Photos you choose to add
- Closet item photos, mirror selfies for outfit feedback, and the inspiration and body photos you opt to add. Nothing is captured in the background; the camera and photo library are only accessed when you use a feature that needs them.
- Attributes derived from those photos
- Category, color, fabric, fit, formality and the rest of the closet taxonomy, generated automatically so the app can reason about what goes with what.
- What you say to Cher
- Your messages, your outfit feedback, and the personal styling rules you set in Tell Cher. These are what make the recommendations personal, and they are stored with your account.
- Account details
- Account identifiers and, depending on your sign-in method, your email address, via Apple Sign In, Google or Supabase Auth.
- Usage analytics
- Product analytics via PostHog covering which features are used, plus standard device and app diagnostics. When you are signed in these events may be associated with your account identifier.
- Location, only for weather
- Used to fetch a forecast so styling suggestions suit the conditions. Refusable, and revocable in iOS Settings.
Who else touches your data, and why
Every external service the app sends data to, and the reason it exists in the stack. It is a longer list than most apps publish, which is the point: an unnamed “trusted partners” clause is not something you can evaluate.
- OpenAIstyling reasoning, chat, and image understanding
- PhotoRoomcloset photo background removal
- FASHNdetecting individual garments in mirror selfies
- Serperproduct image search for shopping suggestions
- Open-Meteoweather forecasts for weather-aware styling
- Sovrn Commerceaffiliate links on shopping searches
- PostHogproduct analytics
- Supabaseaccount and closet data storage
- RevenueCatsubscription management
These are processors acting on our instructions under contract, not buyers of your data. Apple and Google appear only if you use those sign-in methods, and app delivery and over-the-air updates run through Expo.
What you control
- Delete any item. Closet items can be removed individually at any time.
- Revoke access. Camera, photo library and location permissions can all be withdrawn in iOS Settings, and the rest of the app keeps working.
- Request deletion. Email support@stylebycher.com to request deletion of your personal information, subject to the legal exceptions the policy describes. Some data persists in backups for a limited period.
- Exercise statutory rights. Depending on where you live, you may have rights to access, correct, export, or restrict processing, including under the CCPA and CPRA in California and the GDPR in the EEA, UK and Switzerland.
- Stay off the marketing list. Product news is opt-in. Operational messages about your account are not.
What we will not claim
A styling app that reasons about your clothes cannot do it entirely on your device today, so anyone telling you their AI app never sends your images anywhere is either running a much simpler product or being imprecise. Ours sends portions of your content to the services named above, and that is the trade you are making by using it.
No system is completely secure, and we are not going to tell you otherwise. What we will do is name every processor, keep the list current, and answer questions from a real address.
Try it without a closet
You can ask Cher a style question before you upload a single photo.
If you would rather see whether the advice is any good before handing over pictures of your wardrobe, that is a sensible order to do it in. Free on the App Store for iPhone.
Related questions
Is Style by Cher safe to use?
It is a normal consumer app with a normal set of trade-offs, which you can evaluate rather than take on trust. It requires an account, it stores the photos you choose to add, it sends portions of them to named third-party AI services in order to work, it uses product analytics, and it does not sell personal information. Your closet is private to your account and no other user can see it.
Can anyone else see my closet?
No. Your closet, your outfits and your conversations are private to your account, and there is no social layer, no shared closets and no public profiles. The app has share buttons that generate summary images you can send or post, but that only happens when you deliberately do it.
Does Style by Cher store my mirror selfies?
Photos you add to the app, including mirror selfies used for outfit feedback and the inspiration and body photos you choose to add, are stored with your account so the app can keep working with them. Some closet data is also cached on your device for performance and offline use. You can delete items, and you can request account deletion.
Do my photos get sent to other companies?
Portions of your content are sent to named processors in order to provide features: OpenAI for language and vision, PhotoRoom or a comparable image API for background removal, and Supabase for storage and authentication. These are contracted service providers rather than onward sales, and the full list with the purpose of each is on this page.
How do I delete my data?
You can delete individual closet items in the app, revoke camera and photo library access in iOS Settings at any time, and request deletion of your personal information by emailing support. Depending on where you live you may also have statutory rights to access, correct, export or restrict processing, which the privacy policy sets out.
Does the app need my location?
Only for weather-aware styling, so that what it suggests makes sense for the conditions where you are. Like every other permission, it is requested when the feature needs it and can be refused or revoked in iOS Settings without the rest of the app stopping working.
A plain-English summary, not a legal document. The privacy policy governs. .