Free and Premium at a glance
| Feature | Free plan | Cher Premium |
|---|---|---|
| US subscription price | $0 | $9.99/month or $79.99/year |
| Closet | 50 items | Initial 275 lifetime additions; then up to 75 new additions per UTC month. Maximum 1000 items. |
| Cher Time | 45 introductory credits, then 25/UTC month after intro is exhausted | 400 credits/UTC month |
| Saved looks | 5 | Unlimited |
What uses Cher Time?
| Action | Credits |
|---|---|
| Styling message or follow-up | 1 |
| Outfit evaluation | 3 |
| AI closet search | 0.5 |
| Saved-look title | 0.5 |
Cher Time is shared across AI actions. For example, three styling messages use the same number of credits as one outfit evaluation. A saved-look limit and the credits used for a title are separate limits.
Monthly credits are different from closet capacity
The free 50-item closet is a capacity limit, not 50 new items every month. Introductory credits are a one-time allowance. Monthly Cher Time uses UTC calendar months. Premium’s initial addition allowance includes previous additions; after that, its monthly new-item allowance does not roll over. The closet does not automatically gain unused monthly additions.
Before you subscribe
Try the free allowance with your own clothes and a real question. Check the current purchase screen for the price in your region, billing period, renewal terms and any trial eligibility. An annual price is billed annually; it is not the monthly plan price. Manage App Store subscriptions through your Apple account.
Availability and help
Cher is currently available for iPhone in English, with no Android version. Contact support if your allowance or purchase screen differs from what you expect; current account status and the in-app offer matter.