Terms of Service

You must be able to form a binding contract in your jurisdiction and meet any minimum age required by your local law and our storefront partners (for example, Apple’s or Google’s requirements). The Services are not intended for children under the age required to use the App under applicable law.

You may need to create or connect an account (for example, via Apple, Google, or email as we enable). You agree to provide accurate information, keep your credentials confidential, and notify us if you suspect unauthorized access. You are responsible for activity under your account except where required otherwise by law.

Features, availability, performance, and pricing (if any) may change without notice. We may add, modify, or remove functionality; impose usage limits; or pause access for maintenance, abuse prevention, or legal reasons.

You agree not to:

• Violate any law or infringe others’ rights (including privacy, publicity, and intellectual property).
• Upload unlawful, harmful, harassing, hateful, exploitative, or sexually explicit content involving minors, or otherwise misuse styling or chat features.
• Attempt to probe, scan, hack, scrape, reverse engineer (except where legally permitted), or overload the Services; bypass security; or access data that is not yours.
• Use the Services to train competing models or systems without our written consent.
• Misrepresent your identity or affiliation, or use another person’s account without permission.

You retain ownership of photos, text, and other materials you submit (“User Content”). You are responsible for what you upload. You should only submit User Content if you own it, have consent (for example, photos of yourself or items you photographed), or have the rights or permission needed to use it in the App—for example, inspo images, editorial stills, or screenshots from shopping sites. Retailer, brand, photographer, and creator rights may apply; Clarity Step does not verify every upload. If you are unsure whether you may use third-party material, do not upload it.

You represent and warrant that your User Content does not violate law or third-party rights (including copyright, trademark, and publicity rights), and that you have authority to grant the license below.

To provide the Services—nothing more—we need your permission to use User Content on our systems. You grant Clarity Step a non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, encrypt, transmit, and display User Content only as reasonably necessary to operate, maintain, secure, and personalize the Services for you. That includes, for example: showing your closet and inspo in the App; running image and styling features (including through AI and other vendors described in our Privacy Policy); backups and redundancy; troubleshooting when you contact support; and detecting abuse.

This license is limited to providing the Services to you. It does not give us the right to sell your photos, or to use your User Content in paid advertising or public marketing, unless we ask and you agree separately (for example, a testimonial or campaign you opt into).

We may remove or restrict User Content that violates these Terms, applicable law, or the rights of others, or that we reasonably believe is inappropriate for the product experience.

Some features use artificial intelligence or automated processing. Outputs may be inaccurate, incomplete, or inappropriate for your situation. Cher is not a substitute for professional advice (including fashion, legal, medical, financial, or safety advice). You are responsible for your choices and for verifying important details.

The Services, including software, branding, design, and documentation, are owned by Clarity Step or our licensors and are protected by intellectual property laws. Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable license to use the Services for your own non-commercial or personal styling use as intended—no other rights are granted.

The Services rely on third-party platforms and providers (for example, cloud hosting, authentication, AI APIs, analytics, and image processing). Their terms and privacy practices also apply where you use those features. We are not responsible for third-party services we do not control.

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CLARITY STEP AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICES. OUR AGGREGATE LIABILITY FOR CLAIMS ARISING FROM OR RELATED TO THE SERVICES IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICES IN THE TWELVE (12) MONTHS BEFORE THE CLAIM, OR (B) FIFTY U.S. DOLLARS (USD $50), EXCEPT WHERE LIMITATION IS NOT ALLOWED BY LAW (FOR EXAMPLE, SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS).

You will defend, indemnify, and hold harmless Clarity Step and its affiliates from and against claims, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of your User Content, your use of the Services in violation of these Terms, or your violation of law or third-party rights.

You may stop using the Services at any time. We may suspend or terminate access if you violate these Terms, create risk or legal exposure, or we discontinue the Services (for example, end of beta). Provisions that by their nature should survive (including intellectual property, disclaimers, limitations of liability, and dispute terms) will survive termination.

These Terms are governed by the laws of the State of Arizona, USA, excluding conflict-of-law rules, unless your jurisdiction requires otherwise. You agree that the state and federal courts located in Arizona will have exclusive jurisdiction for disputes arising from these Terms or the Services, subject to mandatory consumer protections in your home jurisdiction where applicable.

Class action waiver. To the extent permitted by law, disputes must be brought on an individual basis, not as a plaintiff or class member in any class or representative proceeding.

If you download the App from Apple’s App Store, you acknowledge that these Terms are between you and Clarity Step, not Apple. Apple has no obligation to provide support for the App. In the event of a failure to conform to a valid warranty (if any), you may notify Apple; Apple may refund the purchase price for the App if applicable. Apple is not responsible for addressing claims related to the App or your use of it. Apple and its subsidiaries are third-party beneficiaries of these Terms regarding the App, and may enforce these Terms against you.

These Terms, together with the Privacy Policy and any additional terms we provide for specific features, constitute the entire agreement between you and Clarity Step regarding the Services. If a provision is unenforceable, the remaining provisions remain in effect. Failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.

We may update these Terms from time to time. We will post the revised Terms on this page and update the effective date. If changes are material, we will provide additional notice where appropriate (for example, in the App or by email). Continued use after the effective date constitutes acceptance of the revised Terms where permitted by law.

Questions about these Terms? Email hello@claritystep.com or privacy@claritystep.com.

Clarity Step LLC · Scottsdale, AZ · United States