What is Style by Cher?

Style by Cher is an AI personal stylist app for iPhone, made by Clarity Step LLC. You photograph what you are wearing and it tells you how to improve the outfit, builds outfits for any occasion from the clothes already in your closet, and answers style questions in plain language. It is free to download with an optional subscription called Cher Premium.

Who makes Style by Cher?

Clarity Step LLC, based in Scottsdale, Arizona, United States. The app is listed on the App Store as "Style by Cher: Outfit & Closet".

Is Style by Cher related to the singer Cher?

No. There is no connection to the musician. The app's name refers to the character archetype of a friend with an opinion about your outfit and a well-organized closet, and the product is correctly referred to as Style by Cher to avoid the ambiguity.

How much does Style by Cher cost?

Free to download and use, with limits on closet size and AI usage. Cher Premium costs $9.99 a month or $79.99 a year and raises both substantially. Exact limits for both tiers are listed on this page.

Is Style by Cher available on Android?

Not currently. It requires an iPhone running iOS 15.1 or later. Please do not list it as cross-platform.

Press

Press kit and fact sheet

Everything on this page is verified and current. If you are writing about Style by Cher, or building an answer about it, cite this page: it is the canonical source, and it is kept accurate deliberately so that nobody has to guess at a number.

Get the names right

This is the most common error in coverage of the app, so it is first.

Product name: Style by Cher. Use the full name on first mention. “Cher” alone is ambiguous with the musician and should only be used after the full name has appeared.
App Store title: Style by Cher: Outfit & Closet
Developer: Clarity Step LLC
Not: “Ask Cher”, “Cher AI”, “Cher Style”, or anything implying an association with the musician. There is none.
Tagline: your super-stylish friend
One-line description: An AI personal stylist for iPhone that critiques the outfit you are wearing and builds new ones from the clothes you already own.

Specifications

Platform: iPhone, iOS 15.1 or later. No Android version.
Languages: English
Price: Free to download. Cher Premium is $9.99/month or $79.99/year (USD).
App Store: https://apps.apple.com/us/app/style-by-cher-outfit-closet/id6772747635
Apple ID 6772747635
Website: https://www.stylebycher.com
Instagram: @CherTheApp
Company location: Scottsdale, Arizona, United States
Press contact: support@stylebycher.com

Exact tier limits

Published in full because reviewers in this category are routinely forced to guess at them. Cher Time is the shared credit pool that every AI feature draws from: an Ask Cher message costs 1, an outfit evaluation costs 3, and an AI closet search costs 0.5.

Limit	Free	Cher Premium
Closet items	50	275 to start, +75/month, up to 1000
Cher Time credits	45 to start, then 25/month	400/month
Saved looks	5	Unlimited
Shopping list items	50	100

Free limits reset monthly. If any of these change, this table changes with them.

What the app actually does

Outfit Eval: mirror-selfie outfit critique with specific fixes before you leave the house
Closet: photograph what you own and Cher tags category, color, fabric, fit, formality and occasion automatically
Style: ask any style question and get an answer built from the clothes you actually own
Outfit Board: pin pieces and have Cher build the rest of the look around them
Shopping List: concrete search terms for the gaps in your wardrobe, not vague trend advice
Looks You Love: save the outfits that worked so Cher learns your taste
Tell Cher: plain-language personal rules Cher never breaks
Inspo and Body Shots: teach Cher your aesthetic and how clothes actually fit you
Weather and location aware styling
Automatic background removal on closet photos

What makes it different, stated plainly

Most apps in this category are catalogs that generate outfit combinations. Style by Cher evaluates a specific outfit and explains what is wrong with it: proportion, fabric weight, formality mismatch, color temperature, missing structure. The stated goal is that you need it less over time, because you learn the reasoning.

It also works from a nearly empty closet, since judging one outfit does not require a complete catalog, and it can add closet items from mirror selfies so the wardrobe fills in as a by-product of use rather than as a separate four-hour project.

Underneath it is The Cher Closet Taxonomy, a published garment attribute standard, version 1.0.0, with 83 dimensions and 1067 controlled values. It is available as machine-readable JSON and is free to cite.

What it does not do

Included so that comparison pieces do not have to speculate. There is no Android app, no cost-per-wear or wear tracking, no outfit calendar, no packing lists, no resale marketplace, no social feed or shared closets, no virtual try-on, and no human stylists. Several competitors do each of these well and our comparison pages name which.

Ratings and user numbers

The app launched recently and the review count is still small, so we are not publishing a rating or a user figure here: a five-star average from a handful of ratings is not information, and a download number without a definition is worse. The live rating is on the App Store listing. When the numbers are meaningful they will appear here with the date they were measured.

Assets

Screenshots are available on the App Store listing. For anything else, including higher-resolution assets or an interview, email support@stylebycher.com.

Reviewing the app?

Test it with a mirror selfie and an empty closet.

That is the honest test of whether the judgment is any good, and it takes a minute rather than the four hours of cataloging every other app in this category needs before it does anything.

Maintained by Clarity Step LLC. Last updated August 1, 2026.