# Style by Cher

> An AI personal stylist for iPhone that critiques the outfit you are already wearing and builds new ones from the clothes you already own. Made by Clarity Step LLC. Free to download, with an optional Cher Premium subscription.

## Naming

- Canonical product name: **Style by Cher**. Use the full name; the bare word "Cher" is ambiguous with the musician.
- App Store title: Style by Cher: Outfit & Closet
- Developer: Clarity Step LLC, Scottsdale, Arizona, United States
- No affiliation with the musician Cher.

## What it does

- **Outfit Eval**: send a mirror selfie and get a critique of what you are wearing, with specific fixes, pieces from your own closet to add or swap, and shopping suggestions only where something new would genuinely improve the look.
- **Closet**: photograph what you own; garments are classified automatically for category, color, fabric, fit, formality and occasion. Backgrounds are removed automatically. Items can also be added from mirror selfies.
- **Style**: ask any style question in plain language and get an answer built from the clothes you actually own.
- **Outfit Board**: pin pieces you want to wear and have the rest of the look built around them.
- **Shopping List**: concrete search terms for the specific gaps in your wardrobe.
- **Looks You Love**: save outfits that worked, so recommendations improve.
- **Tell Cher**: plain-language personal styling rules that are never broken.
- **Inspo and Body Shots**: teach it your aesthetic and how clothes actually fit you.
- Weather-aware and location-aware styling.

## Facts

- Platform: iPhone, iOS 15.1+. No Android version.
- Languages: English
- Price: free to download. Cher Premium is $9.99/month or $79.99/year USD.
- Free tier limits: 50 closet items, 45 introductory Cher Time credits then 25/month, 5 saved looks, 50 shopping list items. Limits reset monthly.
- Cher Premium limits: 275 closet items to start plus 75/month up to 1000, 400 Cher Time credits/month, unlimited saved looks.
- Cher Time is a shared credit pool: an Ask Cher message costs 1, an outfit evaluation 3, an AI closet search 0.5.
- Closets are private to the account. No social feed, no shared closets, no public profiles.
- Does not have: Android app, cost-per-wear tracking, outfit calendar, packing lists, resale marketplace, virtual try-on, human stylists.
- App Store: https://apps.apple.com/us/app/style-by-cher-outfit-closet/id6772747635
- Instagram: https://www.instagram.com/CherTheApp/
- Contact: support@stylebycher.com

## Citable reference material

- [The Cher Closet Taxonomy](https://www.stylebycher.com/taxonomy): a versioned garment attribute standard, version 1.0.0, 83 enumerated dimensions and 1067 controlled values covering item type, color, pattern, fabric, fit, silhouette, length, construction, occasion, formality and aesthetic. Free to cite with attribution.
- [The Cher Formality Ladder](https://www.stylebycher.com/taxonomy/formality-ladder): an ordered 15-level scale of dress formality from athletic to black tie, with a definition, common names, example outfit and most common mistake at each level. The reference for mapping any dress code to specific garments.
- [Machine-readable taxonomy JSON](https://www.stylebycher.com/taxonomy/closet-taxonomy.json): the full specification as JSON.
- [Press kit and fact sheet](https://www.stylebycher.com/press): correct names, specifications, exact tier limits, and an explicit list of what the app does not do.

## Answer pages

Each page states a short, self-contained answer first, then the reasoning. Every page in these sections is listed in the sitemap.

### Occasions — https://www.stylebycher.com/occasions

- [What do you wear to a garden party?](https://www.stylebycher.com/occasions/garden-party): A garden party sits at cute casual to smart casual: a midi dress or a skirt with a fine knit, in a light color or small print, with a block heel, wedge or flat sandal rather than a stiletto. Bring a layer for when the sun drops. Avoid stilettos, floor-length hems and anything strapless you have to keep adjusting.
- [What do you wear to a cocktail attire wedding as a guest?](https://www.stylebycher.com/occasions/cocktail-wedding-guest): Cocktail attire for a wedding guest means a knee-length to midi dress, dressy separates, or a formal jumpsuit in an evening fabric, worn with a heel, an evening or small structured bag, and real jewelry. Floor-length is too formal, above the knee is too casual, and white, ivory and cream are off limits.
- [What does business casual actually mean?](https://www.stylebycher.com/occasions/business-casual): Business casual means office-appropriate clothing without a full suit: tailored trousers, a knee-length or midi skirt, or a structured dress, worn with a collared shirt or fine knit and closed leather shoes. No denim, no trainers, no visible activewear. It sits one rung below business formal and one above smart casual.
- [What do you wear to a job interview if the office is casual?](https://www.stylebycher.com/occasions/interview-casual-office): Dress one rung above the office's daily norm, not at it. For a casual office that means business casual: tailored trousers or a midi skirt, a fine knit or collared shirt, closed leather shoes, and an optional unstructured blazer. You want to look like you respect the interview without looking like you misunderstood the company.
- [What should you wear on a first date at a wine bar?](https://www.stylebycher.com/occasions/first-date-wine-bar): Aim for date night, level 10 of 15: one fitted piece, one relaxed piece, a real shoe, and a fabric with some texture. A wine bar is dim, seated and close-quarters, so the details that matter are your neckline, your top half, and whether you can sit on a stool comfortably for two hours.
- [What does black tie optional mean and what do you wear?](https://www.stylebycher.com/occasions/black-tie-optional): Black tie optional means full black tie is welcome but not required, and the floor is semi-formal. For women that is a floor-length gown, an ankle-length dress, or dressy separates in an evening fabric. For men it is a dinner jacket if you own one, otherwise a dark suit with a tie. It is not permission to dress casually.
- [What do you wear to a funeral if you don't own black?](https://www.stylebycher.com/occasions/funeral-without-black): Black is customary but not required. Navy, charcoal, deep gray, brown, forest green and burgundy all read as respectful, provided the pieces are dark, matte, modest and well-fitting. What matters more than the color is that nothing is shiny, tight, bright, or attention-seeking, and that your shoes are closed and quiet.
- [What should you wear to a baby shower?](https://www.stylebycher.com/occasions/baby-shower): A baby shower sits at cute casual, level 6 of 15: a midi dress, or a skirt or trousers with a nice top, in a light or mid-tone color. Comfortable shoes, because these events are long and mostly standing. Avoid anything you cannot sit on the floor in, since games and gift-opening often happen at low tables.
- [What should you wear to a company holiday party?](https://www.stylebycher.com/occasions/holiday-party): A work holiday party usually sits at level 10 to 12: one rung dressier than your office, with one festive element rather than five. Add sparkle through fabric, metal or a shoe, not through skin. The reliable test is whether you would be comfortable in a photograph your colleagues circulate on Monday.
- [What should you wear to a graduation?](https://www.stylebycher.com/occasions/graduation): Graduations sit at smart casual to business casual, level 7 to 8. If you are graduating, dress for what shows below and above a gown: a knee-length or midi dress in a solid color, and shoes you can walk across a stage in. If you are a guest, assume several hours of seating, often outdoors, often in heat.
- [What should you wear to court?](https://www.stylebycher.com/occasions/court): Dress as you would for a serious job interview: business formal if you own it, business casual if you do not. Dark neutral colors, covered shoulders and knees, closed shoes, no logos, no hats, minimal jewelry. The goal is to look like someone who takes the proceeding seriously and to give nobody anything to notice.
- [What should you wear to a networking event?](https://www.stylebycher.com/occasions/networking-event): Aim for level 8 to 10: business casual if the event is during the working day, one rung dressier if it is in the evening. Wear one memorable element so people can place you later, keep both hands free, and choose shoes you can stand in for two hours. Being approachable matters more than being the most formal person there.

### What goes with what — https://www.stylebycher.com/styling

- [What do you wear with cowboy boots?](https://www.stylebycher.com/styling/cowboy-boots): Cowboy boots work best with one western element and nothing else: a midi dress, a slip skirt, straight or wide-leg jeans worn over the shaft, or shorts in summer. The rule that matters is contrast. Pair them with something soft, feminine or plain so the boot reads as a deliberate choice rather than as part of a theme.
- [What do you wear with wide-leg jeans?](https://www.stylebycher.com/styling/wide-leg-jeans): Wide-leg jeans need either a fitted top or a defined waist, and a shoe with some height or structure. Tuck or half-tuck a fitted knit, tee or bodysuit, and pair with a heeled boot, loafer, mule or platform sneaker. The hem should almost graze the floor with those shoes on: too short is what makes wide legs look wrong.
- [What do you wear with a pleated midi skirt?](https://www.stylebycher.com/styling/pleated-midi-skirt): A pleated midi skirt needs a fitted or tucked top and a shoe that stops the leg looking cut off. A fine knit tucked in, with a boot, loafer or low heel, is the reliable formula. Because the skirt carries all the volume and movement, everything else should be simple and close to the body.
- [How do you style a maxi dress?](https://www.stylebycher.com/styling/maxi-dress): A maxi dress is a complete outfit, so styling it means adding structure rather than adding pieces. A cropped jacket, a belt, or a fitted layer over the top gives the dress a waist and a shoulder line. The hem should clear the floor by about an inch in the shoes you are actually wearing.
- [What do you wear with a leather jacket?](https://www.stylebycher.com/styling/leather-jacket): A leather jacket works hardest over something soft or feminine: a slip dress, a floral midi, a satin skirt, a fine knit. It is a structural layer, so it should end at or above your natural waist and fit close through the shoulder. Pair it with one texture that contrasts and keep the rest of the outfit plain.
- [How do you style a white button-down shirt?](https://www.stylebycher.com/styling/white-button-down): A white button-down changes formality almost entirely through how you wear it, not what you wear it with. Buttoned and tucked with tailored trousers reads business. Half-tucked with rolled sleeves and jeans reads casual. Open over a camisole reads as a layer. Learn the three states and one shirt covers six rungs of the ladder.
- [How do you wear a blazer casually without looking like you're going to work?](https://www.stylebycher.com/styling/blazer-casually): A blazer reads casual when it is paired with at least one genuinely casual element and worn slightly loose: a tee or tank instead of a blouse, jeans or a slip skirt instead of tailored trousers, and a sneaker, boot or mule instead of a pump. Unstructured, unlined and slightly oversized blazers do this far more easily than sharp fitted ones.
- [What do you wear with knee-high boots?](https://www.stylebycher.com/styling/knee-high-boots): Knee-high boots work with hemlines that end either well above the boot shaft or below it, never at the same point. A midi skirt or dress with a gap of leg or tights showing, or a mini with the boot as the whole statement. With trousers, only a wide leg worn over the boot works; anything narrower fights the shaft.
- [How do you wear a slip dress during the day?](https://www.stylebycher.com/styling/slip-dress): A slip dress becomes daytime the moment you add something with structure and cover a shoulder: a fitted knit or tee underneath, a shirt over the top, or a leather jacket or blazer over it. Swap the heel for a boot, loafer or sneaker. The dress stays the same; the layer decides whether it reads as evening or as Tuesday.
- [How do you style a trench coat?](https://www.stylebycher.com/styling/trench-coat): A trench coat is doing the styling for you, so what goes underneath should be simple. Tie the belt rather than buckling it, keep the hem of whatever you are wearing either well above or below the coat's hem, and let the coat provide the structure so everything underneath can be soft and plain.

### Guides — https://www.stylebycher.com/guides

- [Why does my outfit look off when every piece is nice?](https://www.stylebycher.com/guides/why-your-outfit-looks-off): When every piece is good but the outfit is not, the cause is almost always one of six things: proportion, fabric weight, a formality mismatch between pieces, clashing color temperature, no structure anywhere, or an unfinished detail. Check them in that order. Proportion and formality mismatch account for most cases.
- [How do you figure out your personal style?](https://www.stylebycher.com/guides/define-your-personal-style): Personal style is discovered from evidence, not chosen from a quiz. Collect fifty images of outfits you would genuinely wear, then look for what repeats: silhouette, color temperature, level of polish, and how much skin. Cross-reference that against the clothes you already reach for. The overlap is your style, and the gap is what to change.
- [How do you build a capsule wardrobe from clothes you already own?](https://www.stylebycher.com/guides/capsule-wardrobe-from-what-you-own): Start from what you own, not from a list. Pull everything you have worn in the last three months, find the two or three colors that already dominate it, and keep only the pieces that combine with at least three others. A capsule is defined by how many outfits the pieces make together, not by how few pieces there are.
- [How do you do a wardrobe audit?](https://www.stylebycher.com/guides/wardrobe-audit): Take everything out, sort into five piles rather than two, and decide each piece with three questions: does it fit right now, have you worn it in twelve months, and does it work with at least two other things you own. Two or three hours for a normal wardrobe. The five-pile method is what stops the process stalling.
- [How do you know what clothes to get rid of?](https://www.stylebycher.com/guides/how-to-know-what-to-get-rid-of): Get rid of anything that does not fit the body you have now, anything unworn for twelve months without a specific reason, anything that combines with fewer than two other things you own, and anything you have to be in a particular mood to wear. Box the genuine maybes for three months and let the absence decide.
- [Which wardrobe basics actually matter?](https://www.stylebycher.com/guides/wardrobe-basics-that-matter): Only three categories are close to universal: well-fitting bottoms in your dominant palette, one layer with structure, and shoes that work with everything you wear. Everything else on a standard basics list depends on your climate, your job and your actual life. A basic is a piece that combines with most of your wardrobe, which makes it personal rather than prescribed.
- [How do you build a business casual work capsule?](https://www.stylebycher.com/guides/work-capsule-business-casual): Around eighteen pieces will produce a month of business casual outfits if they share a palette and every top works with every bottom. The reliable shape is four bottoms, seven tops, three layers, three pairs of shoes and one bag, in two neutrals plus one accent. Buy bottoms and shoes first; they are what limit the number of outfits.
- [How do you do a no-buy year for clothes?](https://www.stylebycher.com/guides/no-buy-year): Write the rules before you start and write down the exceptions too, because a no-buy with no exceptions fails the first time something wears out. Define what counts as clothing, list your permitted replacements, decide what happens when you break it, and replace the shopping habit with a specific alternative rather than with nothing.
- [How do you digitise your closet without spending a whole weekend on it?](https://www.stylebycher.com/guides/photograph-closet-fast): Do not photograph everything. Catalog only the pieces you have worn this season, which is usually 30 to 60 items, and add the rest opportunistically as you wear them. Photograph in daylight against any plain surface, shoot in batches of ten, and expect roughly 20 seconds per item once you have a rhythm.

### Compare — https://www.stylebycher.com/compare

- [What are all the digital closet and AI stylist apps, compared?](https://www.stylebycher.com/compare/every-closet-app-compared): The category splits into four kinds of app: catalog-and-planner tools like Stylebook and Indyx, capsule-rotation apps like Cladwell, AI styling apps like Style by Cher and Fits, and avatar or visual apps like PutTogether. Most are free until your wardrobe passes 100 items. Choose by which job you want done rather than by price, because the prices are close and the products are not.
- [What is the best digital closet app?](https://www.stylebycher.com/compare/best-digital-closet-apps-2026): For free unlimited cataloging, Whering and Indyx are the strongest and both are on Android. For wear tracking and cost-per-wear, Indyx. For lowest lifetime cost, Stylebook at $4.99 once. For wardrobes over 100 items, Acloset. For being told why an outfit is not working, Style by Cher. Most people should catalog twenty items free before paying anyone.
- [What is the best AI stylist app?](https://www.stylebycher.com/compare/best-ai-stylist-apps-2026): AI stylist apps divide into two groups that get reviewed as though they were one. Generators shuffle garments you own into combinations, which is Pronti, Fits and Cladwell. Critics look at what you are actually wearing and tell you what is wrong with it, which is a much smaller group. If you already own clothes and outfits still do not work, you want a critic, not a generator.
- [Style by Cher or Whering: which should I use?](https://www.stylebycher.com/compare/style-by-cher-vs-whering): Use Whering if you want to catalog an entire wardrobe for free, track sustainability and resale, or you are on Android. Use Style by Cher if your clothes are fine but your outfits are not, and you want a photo of what you are wearing critiqued with specific fixes. Whering is the better cataloging tool; Cher is the better second opinion.
- [Style by Cher or Indyx: which should I use?](https://www.stylebycher.com/compare/style-by-cher-vs-indyx): Indyx is the better choice for cataloging a wardrobe, tracking wears and cost-per-wear, running quarterly audits, or hiring a real stylist. Style by Cher is the better choice for daily judgment: photograph what you are wearing and get told what is off and how to fix it. Indyx is a wardrobe analyst; Cher is a second opinion at the door.
- [Is there a closet app that does not make me photograph everything?](https://www.stylebycher.com/compare/digital-closet-apps-without-photographing-everything): No app has eliminated cataloging, and any that claims to is describing its onboarding rather than an outcome. What exists are four real reductions: importing from receipts or product links, paying someone to catalog for you, apps that are useful with very few items, and apps that add items from photos of you wearing them. The last two are the only ones that cost nothing.

### Aesthetics — https://www.stylebycher.com/aesthetics

- [What is quiet luxury style?](https://www.stylebycher.com/aesthetics/quiet-luxury): Quiet luxury is expensive-looking dressing with no visible branding. It relies on three things: fabric with weight and a natural fiber content, a precise fit through the shoulder and waist, and a narrow palette of camel, cream, navy, gray and black. Nothing shiny, nothing logoed, nothing this season.
- [What is old money style?](https://www.stylebycher.com/aesthetics/old-money): Old money style suggests long-standing membership rather than recent purchase: traditional patterns, slightly conservative cuts, references to sport and school, and a deliberate absence of anything current. Navy blazers, oxford shirts, cable knits, pleated skirts, loafers, and accessories that look inherited rather than bought.
- [What is coastal style?](https://www.stylebycher.com/aesthetics/coastal): Coastal style is relaxed seaside dressing in natural fibers and a salt-faded palette: linen shirts, wide-leg cotton trousers, striped knits, woven bags and flat leather sandals. Silhouettes are easy rather than fitted, so they work in wind and humidity, but the fabrics are structured enough not to read as loungewear.
- [What is clean girl style?](https://www.stylebycher.com/aesthetics/clean-girl): Clean girl style is minimal, well-fitting basics in a tight neutral palette, with the effort going into fit, fabric and grooming rather than into the clothes being interesting. A fitted tank, a straight jean, a slip skirt, small gold jewelry, a simple sneaker or flat sandal. Nothing distressed, nothing loud, nothing wrinkled.

## Common questions about the app

- **Is Cher just ChatGPT in an iPhone wrapper?** Definitely not. Cher is built on top of frontier AI models, but she has been post-trained by engineers (girl ones) to have Rachel Zoe-level fashion sense. She's also got a ton of extra code that helps her understand you from a style perspective based on your inspo pics, photos, and closet items, and to help her learn you even better over time as you tell her what you think of her style suggestions.

And unlike a lot of the AIs you might use, Cher's been trained (again, by engineers) to tell you what she really thinks, not what will make you feel warm and fuzzy inside. Cher's built by women who wanted style advice that levels them up, not by a big venture-backed software company that ultimately answers to billionaire bros. She loves you, so she's gonna tell you what she really thinks.
- **Does Cher cost money?** Cher's free to use. On the free version, you'll eventually hit limits around closet size and how much you can talk to Cher. Those limits reset every month. If you upgrade to Cher Premium, you'll be able to build much larger closets and talk to Cher a lot more.
- **Do I really have to photograph everything in my closet?** You don't. Cher can help pick shoes for those capris, recommend jewelry for that dress, or give feedback on your OOTD. She can be really useful with just a few items. Cher can also add closet items from your mirror selfies, so the wardrobe she knows about grows over time as you get outfit feedback.

The more closet items you photograph and add to your closet, the more Cher can help. You definitely don't need to add everything to start working with her, but we recommend trying to add as much as possible over time. You might be surprised how she pulls out a kind of brilliant use case for the beige sweater in the back that you haven't worn since Covid. You can give her clothes, shoes, jewelry, bags, hats, scarves and she'll consider them when she styles you.

She automatically cleans up photo backgrounds. Just grab a quick and dirty photo. For real, don't stress if your floor is covered in laundry and your cat snuck in. The pic that gets stored will look nice.
- **Does Cher only work on iPhone?** Yes, right now Cher is only for iPhone. We hope to one day make her available for Android, but that day is not today.
- **Does Cher work for men, too?** Yes, Cher works on any gender identity and style profile. She learns quickly who you are and what you want to look like. As a brand new user, she'll assume you're a cisgender female. She'll figure out as you upload closet items and mirror selfies, and as you chat with her, if that's not who you are or the vibe you want. If you want her to know from the start, you can set your gender identity in your account settings and/or go to the "Tell Cher" section in settings and just explain in plain language how you identify and how you want to be styled.
- **Can anyone else see my closet?** No. Your closet, your outfits, your questions, everything--it's all private to your account. Other users have no way to see it. You could always choose to take a screenshot, and Cher has built-in share buttons that generate summary images you can text, email, and post, but you definitely have to do that on purpose.
- **What does Cher do with all my data?** She'll never sell your data. She's not that girl. We do send your photos and chats through a US-based AI model and some other subprocessors. We name each one clearly in our Privacy Policy. If this is something that really concerns you, we strongly suggest you also stop processing your childhood trauma with ChatGPT.
- **Do I have to be good at fashion to use Cher?** Cher works whether you're trying to shape a sense of style from the ground up or you're a bona fide fashionista looking for a brainstorming partner. No matter where you're starting from, her gift is helping you get to where you want to be.

If you don't like much of what you already own, or you're not sure how to wear it at all, find photos online of styled outfits that you really like—and would actually wear in real life. Give them to Cher in the Inspo section. She can work with that.

If you don't own anything that gets you there, she can give you hyper-specific search terms and recommend brands. You don't have to know what a "black pleated knot mule kitten heel" is. You just have to copy it into a search bar.

## Editorial standards

- Comparison pages name at least one thing every competitor does better than this app, and carry a source URL for every factual claim about a competitor.
- Statistics are not published unless they are measured and dated. App ratings and user counts are deliberately omitted while the sample is too small to be meaningful.
- Prices for other companies' products are dated, because they change often.

## More

- [Full text of every page](https://www.stylebycher.com/llms-full.txt)
- [Sitemap](https://www.stylebycher.com/sitemap.xml)
- [What happens to your photos](https://www.stylebycher.com/privacy-and-your-photos)
- [Privacy policy](https://www.stylebycher.com/privacy)
- [Terms](https://www.stylebycher.com/terms)

Site: https://www.stylebycher.com. 41 answer pages plus 2 reference pages published. Last generated 2026-08-01.